I am an Associate Professor at the Kellogg School of Management at Northwestern University.

My research examines how emerging technologies are reshaping innovation, customer engagement, and marketing strategies. Current projects focus on how generative AI can facilitate new product development and on using data-driven personalization to accelerate marketing effectiveness. I collaborate closely with industry partners to identify high-impact challenges, develop novel methodological approaches, and design proof-of-concept studies that generate actionable insights.

I am available for consulting on customer analytics and business applications of AI. Contact me via email or find me on LinkedIn. For more about my background, check out my CV.