I am an Associate Professor at the Kellogg School of Management at Northwestern University.

My research develops new methods for marketing analytics and new product development. I closely collaborate with industry partners to conduct field experiments and proof-of-concept studies. My recent projects span retail, financial services, automotive, and technology industries.

I am available for consulting on performance-based marketing and business applications of AI. Contact me via email or find me on LinkedIn.

For more about my background, check out my CV.